I am an Afghan- American UX designer & researcher with a background in Behavioral Science, education, and theatre. I completed my MA in User Experience Design at the University of the Arts London (UAL).
In my work experience, I observed a significant gap between the services we offered and the communities they were intended to support. My interest in the design field was sparked by a desire to understand and narrow this divide.
Coming from a non-design background, I've encountered moments of imposter syndrome while working in this field. However, I'm realizing that my non-expert approach, combined with a willingness to embrace mistakes, learn continuously, and maintain unwavering curiosity, has led to truly exhilarating design outcomes.
My approach is multidisciplinary, participant-led and collaborative. It centers respect, exploration, and research-based decision making. I hope to continue applying this towards addressing social issues in direct and tangible ways.
Toby Ord, 2020
Theatre + Screenwriting
From the Archives
Ciaunica, A., 2019.
Meadows, D. (1999)
Bailey, A., 2018.
Isbister, K., 2016.
Farah Zia Ⓒ 2023